Gemfall Privacy Policy
Effective date: October 10, 2026
In short: Gemfall works without asking for your name or email. We keep the minimum we need to run your account, your scores and your friends, we use Google's services for analytics and ads, and you can delete your account and its data at any time from Settings → Account → Delete account.
Who we are
Gemfall ("the game", "we", "us") is developed and published by Gagik Papoyan, an independent developer based in Yerevan, Armenia, who is the controller of the personal data described here. Contact: support.gemfall@gmail.com.
What we collect
| Data | Why |
|---|---|
| Account data: a random device identifier created by the game, your player name, your chosen avatar, and the date your account was created. | To create and keep your account, and to show your name and avatar to other players. |
| Sign in with Apple / Google (optional): a unique account identifier from Apple or Google and, if you choose to share them, your email address and name. Apple lets you hide your real email. | Only to save your progress and restore it on a new device. We do not send you marketing email. |
| Game data: scores, game statistics, leaderboard positions, battle and party results, your friends list and friend requests, reactions you send, and whether you are online. | To run the game, leaderboards, battles, party rooms and friends. |
| Purchases: the store receipt for in-app purchases (product, transaction ID, date). We never see your card or payment details; Apple and Google handle payment. | To check the purchase is real and give you what you bought, and to restore "No Ads". |
| Push notification token, if you allow notifications. | To tell you when a friend invites you to a battle or party. |
| Usage and device data: in-game events (for example "round finished" or "shop opened"), device model, operating system, app version, language, approximate country, and crash and performance information. | To understand how the game is played, fix bugs and improve it (Google Firebase Analytics). |
| Advertising data: your device's advertising identifier (IDFA on iOS, only if you allow tracking; Advertising ID on Android), IP address, device information and ad interactions. | To show ads, limit how often you see them and measure them (Google AdMob). Ads are personalised only if you agree in the consent prompts. |
| Server logs: IP address and request times. | Security, abuse prevention and keeping the servers running. |
We do not collect your precise location, contacts, photos or microphone.
What other players can see
Your player name, avatar, scores, statistics, leaderboard positions and online status are visible to other players. Your friends can also see your head-to-head record with them. Do not use your real name as a player name if you do not want it to be seen.
Advertising, tracking and your choices
- iOS: the game asks for permission to track (App Tracking Transparency). If you say no, the advertising identifier is not used, and you still get ads that are not personalised.
- EEA, UK and Switzerland: the game shows Google's consent form before personalised ads. You can change your choice at any time under Settings → Privacy options.
- United States: where state law gives you the choice, Google's US privacy message is shown, and Settings → Privacy options is where you change your answer later. Refusing tracking on iOS or opting out there is also how you opt out of what some state laws call "selling" or "sharing" for targeted advertising.
- Everywhere else: the same controls are available to every player, whether or not the law where you live requires them.
- You can remove banner and interstitial ads permanently with the "No Ads" purchase. Optional rewarded videos (for example "watch a video for a heart") remain available only if you choose to watch them.
- You can also reset or limit your advertising identifier in your device settings.
Who we share data with
We do not sell your personal data for money, and we do not share it with data brokers. Showing personalised ads does mean your advertising identifier, IP address and device information reach Google, and some US state privacy laws call that "selling" or "sharing" for cross-context behavioural advertising. You can stop it at any time: refuse tracking on iOS, opt out under Settings → Privacy options, or buy "No Ads". Where a Global Privacy Control signal reaches us, we treat it as an opt-out.
We share data only with service providers that help us run the game:
- Google Cloud: hosts our game servers (United States).
- Google Firebase: analytics and push notifications. Firebase privacy
- Google AdMob: advertising. How Google uses data
- Apple and Google: sign-in, app stores, payments and push delivery.
We may also disclose data if the law requires it, or to protect the game and its players from fraud or abuse.
Where data is stored
Gemfall is available worldwide, and wherever you play, your data is handled as described in this policy. Our game servers are in the United States. Google's analytics, advertising and push services may process data in the United States and in other countries where Google operates. Where data leaves your country, we rely on the safeguards our providers offer, such as the EU Standard Contractual Clauses and the UK International Data Transfer Addendum, and on your consent where consent is the basis for the transfer.
How long we keep it
We keep your account and game data while your account exists. When you delete your account, your profile, scores, friends, invite codes and push token are deleted from our game servers right away. Copies in server backups and logs are removed within 30 days. Purchase records may be kept longer where tax or accounting law requires it. Analytics data held by Google is kept according to its own retention settings (up to 14 months).
Delete your account
Open Settings → Account → Delete account in the game and confirm. This permanently deletes your account and cannot be undone. Purchases cannot be restored after deletion, except "No Ads" through your store account. You can also email support.gemfall@gmail.com from the address linked to your account, or tell us your player name, and we will delete it for you.
Your rights
Wherever you live, and whether or not the law where you live requires it, you can ask us to:
- tell you what data we hold about you, and give you a copy of it;
- correct it, if it is wrong;
- delete your account and its data (fastest from Settings → Account → Delete account);
- stop using your data for personalised ads;
- withdraw a consent you gave earlier.
Email support.gemfall@gmail.com. We answer within 30 days. We will never charge you, limit the game or treat you differently for asking. Because the game can be played without giving us your name or email, we may need your player name or invite code to find your account, and we may not be able to act on a request we cannot match to an account.
Europe, the UK and Switzerland
Under the GDPR, the UK GDPR and the Swiss FADP you also have the right to object to or restrict processing, the right to data portability, and the right to complain to your data protection authority. The legal bases we use are: performing the contract you entered into by playing (your account, scores, friends, battles and purchases); our legitimate interests in keeping the game working, safe and free of abuse, and in understanding how it is played; your consent for personalised advertising, tracking and push notifications; and legal obligation where tax or accounting law applies.
United States
If you live in California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia or another state with a privacy law, you have the rights listed above, and in addition the right to opt out of the "sale" or "sharing" of personal information and of targeted advertising, and the right to appeal if we refuse a request. Use Settings → Privacy options, refuse tracking on iOS, or email us; to appeal, reply to our answer and say you are appealing, and a decision will come back within 45 days. An authorised agent may act for you if you give them written permission.
In CCPA terms, the categories we collect are identifiers (a device identifier, account identifiers, IP address), commercial information (purchase receipts), internet or other electronic network activity (in-game events, crashes), and approximate location limited to country. We collect them for the business purposes described above, we keep them for the periods described below, and we do not collect sensitive personal information, biometric data, precise location, or data about race, religion, health, sexual orientation or political views. We do not knowingly sell or share the personal information of anyone under 16.
Everywhere else
If your country gives you rights like these — for example Brazil (LGPD), Canada (PIPEDA), Australia, Japan, South Korea, India or South Africa — they apply to you as well, and the same address answers. If your local law gives you a right that is not listed here, write to us and we will honour it.
Children
Gemfall is not directed at children and is not listed as a children’s app. You must be at least 13 to play, or 16 where that is the minimum age of consent, or older if the law where you live requires it. We do not knowingly collect personal data from anyone below that age, and we do not ask Google to treat our ad requests as child-directed, because the game is not for children. If you believe a child has given us data, contact us and we will delete it.
Security
Connections to our servers are encrypted (HTTPS), and access to the servers is restricted. No system is perfectly secure, but we work to protect your data.
Changes
If we change this policy, we will update the date at the top. If the changes are significant, we will tell you in the game.
Contact
Gagik Papoyan, Yerevan, Armenia. support.gemfall@gmail.com